Sealed Air Corporation and its Cryovac® brand is a leading global manufacturer of materials and systems for protective, presentation and fresh food packaging in the industrial, food and consumer markets. Cryovac is the market leader in specialty packaging systems- everything from laminates and bags for food to specialized protective products and customized packaging. Manufactured through four divisions of Sealed Air, a U.S.-based company, Cryovac is synonymous with superior quality and high standards of excellence.

One of Cryovac's Shrink Packaging Division plants is located in Kuantan, Malaysia. The plant manufactures shrink films for the entire Asia marketplace. Some of the raw materials used in the production process are shipped from the U.S., while most are supplied by nearby petrochemical companies in Southeast Asia, thanks to Kuantan's reputation as a petrochemical hub.

For Cryovac, getting product to market within Just-in-Time (JIT) schedules is the norm, requiring high standards of service. To meet challenging shipping schedules, Mr. Mohamed Fairuz, Cryovac's Kuantan Plant Manager, demands exemplary performance in the movement of his company's imported raw materials and the export of finished goods to customers.

To meet the time-sensitive demands of the client's supply process, BDP provides a range of customized services, greater transparency of cargo movement, and the management of Cryovac's carriers' performance and space allocation needs. Instead of the client obtaining and reviewing different quotes from various carriers, as well as the range of lead times based on direct or stopover schedules, BDP provides a single quotation with a rate. "BDP gives us the vision of one carrier leaving one port-when it leaves and when it arrives," Mr. Fairuz states. "With that information, we decide which carriers and rates to select. This is very useful to us."

Because cargo transparency is critical to Cryovac, BDP set up a single-flow solution for logistics management of the client's import of raw materials through to the export of finished goods to customers in Malaysia and the entire Asia-Pacific region. Ninety percent of those goods-rolls of packaging placed into cartons on pallets and in containers-are shipped within the Asia-Pacific region; the other 10 percent are exported to the U.S. These are generally full container loads to most destinations.

"Every second of every day, business is being conducted throughout the world," Mr. Fairuz emphasizes. "That requires meaningful business contacts, which means people who can communicate. The accuracy and the professionalism of BDP people has been a big advantage. They deliver what we expect them to deliver."

As plant manager, Mr. Fairuz must balance a number of responsibilities, while satisfying the needs of many clients. The most important goal for Mr. Fairuz is keeping his customers happy. "You can judge the quality level of service by the number of complaints," he points out. "Although achieving 100 percent accuracy is difficult for any company, shipment delays for us are very minimal. Our customers are happy and that is what counts at the end of each day. BDP's service is professional, helpful and friendly-it's very good for the business."