BDP answers Singapore PM's call to service-friendly policies
SINGAPORE, November
3, 2005 -- BDP International, a leading privately held global
logistics and transportation management company, has launched
a professional development initiative for its Singapore employees
to achieve best-in-class customer service. Coinciding with the
10th anniversary of BDP opening its offices here, the program
parallels a similar effort by the Singapore government to improve
the island nation's business culture.
In a recent address at National Rally Day 2005 at the NUS UniversityCultural
Center, Prime Minister Lee Hsien Loong noted, "We don't
have a natural service culture. Companies have to show leadership.
You have got to adopt service-friendly policies. You must have
the system, the process. You must make it possible for your
people to give good service."
Peter Huels, BDP managing director - Asia Pacific and the Middle
East, said, "Just as Singapore is raising the bar to improve
its quality of service to remain a leader in trade and tourism,
we are doing the same to build on our competitive position in
the global logistics sector, which is undergoing rapid and sweeping
consolidation. Increasingly, our principal competitive advantage
will be defined by a more zealous brand of customer service;
a
customer experience driven by core service expertise, technology
and enduring trust."
To enhance its quality of customer service, BDP Singapore has
launched a program called "Let's Think", utilizing
a scientific methodology which begins with charting the diversity
in employees' thinking and learning styles. The resulting profiles,
in turn, provide a point of departure for building behavioral
awareness, understanding and growth, which can enhance
both the productivity and professional well-being of employees.
"Most of our employees in Singapore are analytically oriented
left-brain thinkers as opposed to more intuitive right brainers,
which stands to reason given the detailed nature of global logistics,"
explained Peter Barnesby, BDP regional director for Southeast
Asia, who is facilitating the program.
"By encouraging what is known as whole-brain thinking,
we can obtain greater balance in the company and examine how
we can excel in all areas of the organization," Mr. Barnesby
noted. "Our employees have been responding with great enthusiasm.
If we can create an organizational environment of trust and
esprit de corps, every facet of the service experience will
result in
unexpected value for our customers and a happier work-life for
our employees."
Whole-brain thinking calls for awareness of one's own thinking
style, respect for the thinking styles of others, and is combined
with the learned capacity to act outside one's preferred thinking
style. This scientifically proven methodology is used to help
employees become more productive, both as individuals and as
members of a team. This can lead to heightened levels of
employee and team performance.
For the past year, BDP Singapore has been focusing on operational
excellence, during which it has achieved 80 percent improvement
in service accuracy. The "Let's Think" team is currently
addressing customer service excellence, focusing on employee
empowerment, negotiation, leadership, decision-making, management,
initiative, communication, motivation, team-building, problem-solving
and crisis management.
The final phase of the program will seek to make BDP an increasingly
attractive company to work for in the highly competitive Singapore
labor market.
"Our success in Singapore specifically and the region in
general is largely attributable to the strong relationships
we have forged with our customers, as well as leading professional,
educational and economic development organizations," said
Mr. Huels. "Ultimately, however, it's the motivation, dedication
and professionalism of our people, who function virtually autonomously,
which will enable us to anticipate our customers' needs with
greater speed and agility than our competitors."
In addition to the "Let's Think" initiative, which
is being piloted in
Singapore for subsequent regional roll-out, BDP recently began
implementing the popular Six Sigma process-improvement program
in its U.S. operations.
Singapore is the regional hub for BDP operations in South East
Asia and Australia. Established in 1995 with a staff of just
eight people working in a shared office with a borrowed fan
and typewriter, BDP Singapore now employs more than 100 logistics
professionals, who expedite 40,000 shipments a year for hundreds
of customers in a range of industries including
chemicals and consumer goods.
Through its three Singapore locations, BDP's core logistics
services include ocean, air and ground transport; import/export
customs clearance and freight forwarding; a Non-Vessel Operating
Common Carrier (NVOCC); warehousing, distribution and a container
freight station; project and energy logistics; a fast-moving
consumer goods value creation center; chemical logistics
consulting; documentation center; supply chain management expertise;
and a lead logistics provider (LLP) practice.
In addition to Singapore,
BDP has more than 26 offices in 11 countries in Asia Pacific
and the Middle East including China (Shanghai, Beijing, Guangzhou,
Tianjin, Dalian, Qingdao, Ningbo), Hong Kong, Taiwan, Korea,
India (Mumbai, New Delhi, Calcutta, Pune, Chennai, Ahmedabad,
Baroda), Dubai, Qatar, Malaysia (Kuala Lumpur, Kerteh, Penang,
Kuantan), Indonesia (Jakarta, Surabaya), Thailand (Bangkok,
Phuket), and Australia (Melbourne, Sydney, Queensland).
For further information in Singapore, contact:
Anna Neo
Regional Business Executive
BDP Asia Pacific (Singapore)
Block 511, Unit 01/05
Keppel Distripark
Kampong Bahru Road
Singapore, 099447
Singapore
Phone: 65 67234 218
E-mail: anna.neo@bdpap.com
In North America, Europe and South America, contact:
Arnie Bornstein
Director - Marketing & Corporate Communications
BDP International, Inc.
510 Walnut Street
Philadelphia, PA 19106
Phone: 215-629-8493
E-mail: abornstein@bdpnet.com.
About BDP
BDP International is one of the leading privately held freight
logistics / transportation management firms based in the U.S.
It operates freight logistics centers in more than 20 cities
throughout North America and a network of subsidiaries, joint
ventures and strategic partnerships in 113 countries. The company
serves more than 4,000 customers worldwide. Clients include
Bayer, Cargill, Conoco Phillips, DuPont, Heineken USA, Honeywell,
Johnson & Johnson, Marks & Spencer, Osram Sylvania,
Revlon, Rohm & Haas, Trek Bicycle, Wacker, and others. BDP
provides a range of services, including ocean, air and ground
transportation; lead logistics process analysis, design and
management; export freight forwarding; import customs brokerage
and regulatory compliance; project and energy logistics; warehousing/consolidation/
distribution; and Internet shipping
transaction/tracking management systems. For more information
visit:
www.bdpinternational.com



