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BDP answers Singapore PM's call to service-friendly policies

SINGAPORE, November 3, 2005 -- BDP International, a leading privately held global logistics and transportation management company, has launched a professional development initiative for its Singapore employees to achieve best-in-class customer service. Coinciding with the 10th anniversary of BDP opening its offices here, the program parallels a similar effort by the Singapore government to improve the island nation's business culture.

In a recent address at National Rally Day 2005 at the NUS UniversityCultural Center, Prime Minister Lee Hsien Loong noted, "We don't have a natural service culture. Companies have to show leadership. You have got to adopt service-friendly policies. You must have the system, the process. You must make it possible for your people to give good service."

Peter Huels, BDP managing director - Asia Pacific and the Middle East, said, "Just as Singapore is raising the bar to improve its quality of service to remain a leader in trade and tourism, we are doing the same to build on our competitive position in the global logistics sector, which is undergoing rapid and sweeping consolidation. Increasingly, our principal competitive advantage will be defined by a more zealous brand of customer service; a
customer experience driven by core service expertise, technology and enduring trust."

To enhance its quality of customer service, BDP Singapore has launched a program called "Let's Think", utilizing a scientific methodology which begins with charting the diversity in employees' thinking and learning styles. The resulting profiles, in turn, provide a point of departure for building behavioral awareness, understanding and growth, which can enhance
both the productivity and professional well-being of employees.

"Most of our employees in Singapore are analytically oriented left-brain thinkers as opposed to more intuitive right brainers, which stands to reason given the detailed nature of global logistics," explained Peter Barnesby, BDP regional director for Southeast Asia, who is facilitating the program.

"By encouraging what is known as whole-brain thinking, we can obtain greater balance in the company and examine how we can excel in all areas of the organization," Mr. Barnesby noted. "Our employees have been responding with great enthusiasm. If we can create an organizational environment of trust and esprit de corps, every facet of the service experience will result in
unexpected value for our customers and a happier work-life for our employees."

Whole-brain thinking calls for awareness of one's own thinking style, respect for the thinking styles of others, and is combined with the learned capacity to act outside one's preferred thinking style. This scientifically proven methodology is used to help employees become more productive, both as individuals and as members of a team. This can lead to heightened levels of
employee and team performance.

For the past year, BDP Singapore has been focusing on operational excellence, during which it has achieved 80 percent improvement in service accuracy. The "Let's Think" team is currently addressing customer service excellence, focusing on employee empowerment, negotiation, leadership, decision-making, management, initiative, communication, motivation, team-building, problem-solving and crisis management.
The final phase of the program will seek to make BDP an increasingly attractive company to work for in the highly competitive Singapore labor market.

"Our success in Singapore specifically and the region in general is largely attributable to the strong relationships we have forged with our customers, as well as leading professional, educational and economic development organizations," said Mr. Huels. "Ultimately, however, it's the motivation, dedication and professionalism of our people, who function virtually autonomously, which will enable us to anticipate our customers' needs with greater speed and agility than our competitors."

In addition to the "Let's Think" initiative, which is being piloted in
Singapore for subsequent regional roll-out, BDP recently began implementing the popular Six Sigma process-improvement program in its U.S. operations.


Singapore is the regional hub for BDP operations in South East Asia and Australia. Established in 1995 with a staff of just eight people working in a shared office with a borrowed fan and typewriter, BDP Singapore now employs more than 100 logistics professionals, who expedite 40,000 shipments a year for hundreds of customers in a range of industries including
chemicals and consumer goods.

Through its three Singapore locations, BDP's core logistics services include ocean, air and ground transport; import/export customs clearance and freight forwarding; a Non-Vessel Operating Common Carrier (NVOCC); warehousing, distribution and a container freight station; project and energy logistics; a fast-moving consumer goods value creation center; chemical logistics
consulting; documentation center; supply chain management expertise; and a lead logistics provider (LLP) practice.

In addition to Singapore, BDP has more than 26 offices in 11 countries in Asia Pacific and the Middle East including China (Shanghai, Beijing, Guangzhou, Tianjin, Dalian, Qingdao, Ningbo), Hong Kong, Taiwan, Korea, India (Mumbai, New Delhi, Calcutta, Pune, Chennai, Ahmedabad, Baroda), Dubai, Qatar, Malaysia (Kuala Lumpur, Kerteh, Penang, Kuantan), Indonesia (Jakarta, Surabaya), Thailand (Bangkok, Phuket), and Australia (Melbourne, Sydney, Queensland).

For further information in Singapore, contact:

Anna Neo

Regional Business Executive

BDP Asia Pacific (Singapore)

Block 511, Unit 01/05

Keppel Distripark

Kampong Bahru Road

Singapore, 099447

Singapore

Phone: 65 67234 218

E-mail: anna.neo@bdpap.com

In North America, Europe and South America, contact:

Arnie Bornstein

Director - Marketing & Corporate Communications

BDP International, Inc.

510 Walnut Street

Philadelphia, PA 19106

Phone: 215-629-8493

E-mail: abornstein@bdpnet.com.



About BDP
BDP International is one of the leading privately held freight logistics / transportation management firms based in the U.S. It operates freight logistics centers in more than 20 cities throughout North America and a network of subsidiaries, joint ventures and strategic partnerships in 113 countries. The company serves more than 4,000 customers worldwide. Clients include Bayer, Cargill, Conoco Phillips, DuPont, Heineken USA, Honeywell, Johnson & Johnson, Marks & Spencer, Osram Sylvania, Revlon, Rohm & Haas, Trek Bicycle, Wacker, and others. BDP provides a range of services, including ocean, air and ground transportation; lead logistics process analysis, design and management; export freight forwarding; import customs brokerage and regulatory compliance; project and energy logistics; warehousing/consolidation/ distribution; and Internet shipping
transaction/tracking management systems. For more information visit:
www.bdpinternational.com

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