Our mission at BDP is clear: delivering the best global logistics. "Logistics" is a term that derives from the Greek "logos" and means "that possesses logical sense". This is what customers expect from their service provider: a solution that is logical, meets the needs of the business and completes the missing links in the supply chain between the producer and the consumer.
In the current economic and geopolitical climate, companies are challenged with the task of not only meeting- but exceeding the ever-changing needs of customers.
At BDP, we tackled this challenge head-on by gathering members of our Global Solutions Sales team to discuss and analyze the real needs of our customers with the Marjan Desert as our planning grounds.
Each leader was responsible for bringing new ideas to the event to solve the market challenges that our customers face, both in the near future and beyond. We make it a priority to invest in the improvement of our service offerings, constantly challenging ourselves as an organization to determine not only what we can do differently, but what we can do better.
To ensure we are effectively sharing BDP’s best-in-class service solutions, we used the following categories as a guide:
Product differentiation: “If you don’t have a competitive advantage, don’t compete,"- Jack Welch, former Chairman and CEO of GE. At BDP, we do this by offering superior technology and services to our customers that fit the dynamic needs of the industry. Our Smart Suite® technology offers unprecedented supply chain visibility, with vertical-specific dashboards that cater to the intricacies of the supply chain, and features a compliance dashboard to monitor time-sensitive and critical shipments.
Service differentiation: “To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity,” - Douglas Adams. Our goal is simple: deliver the best logistics solutions and provide a one-of-a-kind experience. This higher level of service is what we refer to as the BDP Experience: our commitment to our customers to continuously provide so much more than service, but rather an unforgettable experience.
People differentiation: "The intangibles are more important than the tangibles because you can always imitate the tangibles; you can buy the airplane, you can rent the ticket counter space. But the hardest thing for someone to emulate is the spirit of your people," - Herb Kelleher, CEO of Southwest Airlines. Our people are the best of the best. We pride ourselves on being a family of 4,850 members around the globe that strives to live by BDP’s core values and deliver exceptional customer service. Since our inception in 1966, we’ve made it our mission to delight customers by solving complex logistics problems, building trust and delivering exceptional results.
Image differentiation: “Simplicity is the ultimate sophistication,” - Leonardo da Vinci. Our mission, vision and core values are the roadmap for how we operate and are at the heart of everything we do. Our customers can rest assured that when doing business with BDP, they are partnering with someone who cares deeply about the work we do together, to make the world a better place. We take pride in our ethics program, and have been recognized by the Ethisphere Institute as one of the World’s Most Ethical Companies® for the past 3 years. Additionally, we’ve received industry accolades for our sustainability efforts, and are proud to have our employees involved in local community volunteer events through our BDP Cares program.
Innovation differentiation: “Innovation needs to be part of your culture. Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble,” - Ian Schafer - The Engine Group. Innovation is one of BDP’s core values. As the world changes, so do the needs of our customers. We make it a top priority to listen to the needs of our customers and study the technological advances that impact our industry. Most recently, BDP has been actively engaged in AI projects, blockchain proofs of concept, and RPA initiatives. We’ve come a long way from the typewriter by which our company was founded, and we are proud to offer some of the industry’s most innovative technology and products to our customers!
Our brainstorming sessions were insightful and informative, and the outcome is that in order to continue our success, we must always look ahead. We must listen to and respond to the needs of our esteemed customers, and offer dynamic solutions that position their business for success.
We have the right teams, the right services, and the right products to take us to the next level, and beyond!