The Peerless Pump Company manufactures pumps. If it’s a liquid or gas, Peerless can move it—anywhere, any way, any time—everything from water distribution and water treatment and filtration to irrigation, oil and gas, chemicals and chemical processing, as well as automotive needs.
Peerless Pump's challenge was to ensure their customer’s order processing system is flexible enough to meet business demands and changes.
“When you are a successful, specialized manufacturer with 65 facilities worldwide, knowing where your shipments are at all times is critical,” says the Corporate Traffic Manager for Peerless, located in the company’s US Indianapolis headquarters. “My responsibility is to ensure that the companies with whom we are doing business are effective, regardless of the origin of shipments in our supply chain.”
During 2000, Peerless established a relationship with BDP for the company’s North American business. “BDP is handling the majority of our ocean and air exports, imports, and brokerage activity, between the company’s US-UK and US-Asia operations,” Peerless explains. “They are either directly processing our customers’ orders, or we are relying on BDP to handle transportation arrangements through their resources.
“Working with BDP, we are confident in the quality of freight/ shipment information and updates. It is refreshing to work with a company that puts the customer’s needs ahead of everything else. You can’t put a price on that.”
The reason for Peerless’ confidence? “We are very impressed with the level of information technology support that BDP offers,” Peerless says. “In addition, BDP’s ocean transportation unit (BDP Transport, LLC) was instrumental in our U.K. headquarters’ decision to establish a broader relationship with BDP. Other pluses include BDP’s warehousing capabilities, its preparation of documents, protection against violation of US law, and their Customer Order Processing System (COPS).”
“It is refreshing to work with a company that puts the customer’s needs ahead of everything else. You can’t put a price on that.”
“BDP’s COPS system works with customers’ order processing systems. It doesn’t replace them or try to force a square peg solution into a round hole,” says BDP’s Regional Account Executive in the Indianapolis office.
According to the Corporate Traffic Manager for Peerless, “No one out there in the market has anything that comes close to the BDP COPS system. It enables us to do realtime online tracking, which delivers needed visibility of our freight movements. Its safety features also protect our company through compliance programs, simplification and standardization of documents worldwide, and allow us to generate or print invoices, anytime, any where in the world
“It’s what BDP does better than the competition—their system flexes to match the customer’s system. BDP does not go in and say, ‘This is what we have, like it or not.’ Our company’s global position, together with BDP’s system advances and the potential of placing COPS technology in BDP’s Asian, U.K. and German locations, makes this relationship perfect.”
Walk into a BDP office in Singapore, for example, and it
looks very similar to the company’s offices in Indianapolis, Los Angeles, New York, or any other BDP office location in the US. The same system, a similar office environment. The reason is simple: the consistency gives so much control to the client. “It’s an expensive but necessary commitment for a company to make,” BDP’s Regional Account Executive points out. “BDP made that commitment because we saw it as a priority to meet our customers’ needs. And as a privately-owned company, we are able to aggressively fund system improvements.”
This gets back to the vision that BDP has had for over thirty-five years, she explains. “Companies used to say, ‘We’re in the freight business, not the systems business, and if we need a system elsewhere, we will bridge it with another system.’ Any shipper who looks at forwarders will quickly see how unsuccessful it is to try to bridge two systems. That’s been the key to BDP’s success and a major benefit to customers. We have never tried to bridge systems. BDP’s systems are consistent throughout the world.”
“We can count on BDP to look for potential problems, instead of just solving problems.”
What a customer wants
Like all shippers with global operations, Peerless looks for reliability in all of its activities. “We particularly appreciate that BDP has always been extremely proactive,” Peerless stresses. “We can count on BDP to look for potential problems, instead of just solving problems. BDP works with us, not the other way around. For example, another 3PL provider came in and told us everything they could do. So we drilled down and asked, ‘Can you perform xyz service in a way that flexes to our existing internal practice?’ Their answer was, ‘Sure, anything you want, as long as you do it our way.’”
“It is also very important for us to be able to work with a local presence overseas. The advantage of a company like BDP is that if you have an overseas agent that does not perform to your standards, BDP helps you find another solution.”
BDP’s services for Peerless are centralized through the Indianapolis office, providing better management of the Remote Location Filing (RLF) requirements, and maintaining a data hub for all of Peerless’ import/export transaction files.
“RLF is important and going forward will be even more important,” says Peerless. “We have many facilities in the US and all of them have import capabilities. It’s also important for NAFTA compliance. We do a lot of inter-company business between our companies in Mexico, Canada and the US. For instance, in Mexico Peerless manufactures parts, which are shipped to Canada for machining purposes at one of our sister plants, and then to the US. A seamless move through one office and one brokerage facility is vital. And the more we import, the more important it becomes to make sure we have a central location for clearance and an effective way to maintain complete import transaction files.”
- Real-time tracking of shipments
- Excellent technical support
- Better visibility of shipments and customer service
Services & Technologies Used
- BDPSmart.com Customer Service Portal
- Remote Location Filing (RLF)